FIGO Fabrics
A variety of media forms for textile manufacturing company FIGO Fabrics. Being a part of the marketing team, my main focus is to ensure that the materials created for any given release is appropriate for our target audience. I collaborate with the social media and marketing managers to come up with effective and aesthetic ideas to sell the FIGO Fabric brand.
Project(s): Marketing materials, product packaging, booth design, layout, editorial
Project type: Professional
Software: Illustrator, Indesign, Photoshop
Lookbooks
Seasonal books that display our fabric selection for that release which may include limited edition and reorderable fabric collections. Typically, there will be 3 releases a year: spring, fall, and winter, and each release will include 7+ collections of fabric. You can find swatches of fabric as well as mocked up quilts and projects to give the viewer an idea of how each collection can be utilized as they are curated to be useful to a variety of quilters and sewing enthusiasts.
Digital versions of the lookbooks can be found here.
Shadecards
A set of 3 or 4-paged 11"x17" pamphlets used to show the swatches of fabric that are available for each collection for each release. For more complicated collections, collections on substrates other than cotton, and for pre-cut swatches of fabric, a 1-paged pamphlet is instead distributed to show off project ideas. A kit chart is included on the back to let businesses know how much of each fabric would need to be purchased to create each project.
Web Assets
Responsible for creating all the web assets, this includes creating thumbnails of the respective fabric swatches, creating pattern pages - pdf documents that show the amount of fabric needed of each swatch for a pattern -, and thumbnails for the collection to give the viewer an idea of the thematic direction of said collection.
