SureClad Painting & Restoration
A website design and advertising freelance project done for Toronto-based painting company SureClad Painting & Restoration. Created using pre-existing branding/brand identity.
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Their site can be found here.
Project: Web design, advertising
Project type: Professional (Freelance)
Dimensions: Door hanger: 4.5x11", yard sign: 18x24"
Software: Photoshop, Illustrator, Wix
Kohinoor Bangla Regular
Helvetica Light
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#143349
R20 G51 B73
C94 M74 Y47 K44
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#0E2335
R14 G35 B53
C92 M76 Y52 K60
Colour Palette
Font
The client had a mock up of the website design they were interested in so I had a template to work from. My job was to take the template and create a cleaner, more polished result. Photos provided to me by the client were also edited to improve clarity, and manipulated in such a way that the before and after versions of the images would be obvious.
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Communication or the ability for a prospective customer to contact them was an important feature for my client so all the socials or various ways that customers could contact them were put in the header, and a contact form was included at the bottom of every page. Although it may seem redundant, a contact page was also included to ensure that customers would be able to reach them with ease.
The client also wanted to have advertising materials made - specifically a door hanger and a yard sign.
For the door hanger, they were also planning on providing a discount for customers within a certain timeframe, so I made sure to emphasize the focus on said discount. I primarily put contact and important information on the front of the hanger for maximum visibility. For customers that would be interested in the service, a couple examples as well as some personal company information was included on the back. A QR code is included on the bottom to create yet another access point for customers.
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The yard sign was the same on the front and back, and was minimalistic in its approach so that it would not be too distracting for passing cars, but still clear and easy to read. The QR code was included on the top left for anyone that happens to walk by and would like to quickly access their site.
