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Violet Cakes

An app design for imagined cake company, Violet Cakes. An example of a way that food apps can be more minimalistic in their approach yet still offer and provide all the information and services that customers require.

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Link to XD project here.

Vollkorn SC

Corbel

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#C6A9FF

R198 G169 B255
C25 M33 Y0 K0

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#503D6D

R80 G61 B109
C78 M85 Y30 K16

Project: App and logo design

Project type: Personal

Dimensions: 375x812px

Software: XD, Photoshop, Illustrator

Font

Colour Palette

Main Display.png
Holding Phones.png

With a high emphasis on a clean-cut appearance, there is plenty of white space so that the viewer's focus is not lost. With only the necessary components included, there is less confusion and more meaningful interactions for the user.

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Branded with a primarily purple colour palette, the brand is given a sense of luxury. However, the combination of serif Vollkorn SC for the title and sans-serif Corbel for the body gives the brand a traditional look whilst maintaining a modern twist.

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© 2024 by Mimi Tonnu

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