Violet Cakes
An app design for imagined cake company, Violet Cakes. An example of a way that food apps can be more minimalistic in their approach yet still offer and provide all the information and services that customers require.
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Link to XD project here.
Vollkorn SC
Corbel
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#C6A9FF
R198 G169 B255
C25 M33 Y0 K0
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#503D6D
R80 G61 B109
C78 M85 Y30 K16
Project: App and logo design
Project type: Personal
Dimensions: 375x812px
Software: XD, Photoshop, Illustrator
Font
Colour Palette
With a high emphasis on a clean-cut appearance, there is plenty of white space so that the viewer's focus is not lost. With only the necessary components included, there is less confusion and more meaningful interactions for the user.
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Branded with a primarily purple colour palette, the brand is given a sense of luxury. However, the combination of serif Vollkorn SC for the title and sans-serif Corbel for the body gives the brand a traditional look whilst maintaining a modern twist.
