FIGO Fabrics
A variety of media forms for textile manufacturing company FIGO Fabrics. Being a part of the marketing team, my main focus is to ensure that the materials created for any given release is appropriate for our target audience. I collaborate with the social media and marketing managers to come up with effective and aesthetic ideas to sell the FIGO Fabric brand.
Project(s): Marketing materials, product packaging, booth design, layout, editorial, advertising, digital/web assets, mock ups
Project type: Professional
Software: Illustrator, Indesign, Photoshop
Lookbooks
Seasonal books that display our fabric selection for that release which may include limited edition and reorderable fabric collections. Typically, there will be 3 releases a year: spring, fall, and winter, and each release will include 7+ collections of fabric. You can find swatches of fabric as well as mocked up quilts and projects to give the viewer an idea of how each collection can be utilized as they are curated to be useful to a variety of quilters and sewing enthusiasts.
Digital versions of the lookbooks can be found here.
Shadecards
A set of 3 or 4-paged 11"x17" pamphlets used to show the swatches of fabric that are available for each collection for each release. For more complicated collections, collections on substrates other than cotton, and for pre-cut swatches of fabric, a 1-paged pamphlet is instead distributed to show off project ideas. A kit chart is included on the back to let businesses know how much of each fabric would need to be purchased to create each project.
Packaging
Packaging made for a collaboration that FIGO Fabrics had with Aurifil to release a set of threads that coordinated with a collection called Space Dye. As the packaging had not yet been made, a mock up had to be used on the shadecard to advertise the new threads.
A set of packaging for the different cuts of fabric that we sold as 'pre-cuts' including tiles, and strip rolls. Also included are fabric headers: headers used to display the varying swatches for each collection organized in a way that ensures each swatch is presented equally (one swatch doesn't outshine another, and everything looks cohesive). The details of the collection as well as the fabric details and contact information are also provided here.
Advertising
Advertising materials spanning across magazine spreads to postcards handed out at quilting conventions. Clean, modern approaches to design that reflect the FIGO Fabrics brand image with an emphasis on products on plain backgrounds.
Mock Ups
The lookbooks and shadecards required mock ups to be made of small projects and quilts to give an idea of what can be done with each fabric collection. This would require looking at the personality of each individual collection and creating mock ups that reflected the heart of each one. As quilts were the most important project to mock up, there was a lot of collaboration of how each collection should be utilized in a quilt to best make each swatch standout, and displaying as many relevant swatches as possible to hopefully sell whole collections as opposed to just some SKUs of a given collection.
Web Assets
Responsible for creating all the web assets, this includes creating thumbnails of the respective fabric swatches, creating pattern pages - pdf documents that show the amount of fabric needed of each swatch for a pattern -, and thumbnails for the collection to give the viewer an idea of the thematic direction of said collection.
Booth Mock Up
Mock ups of convention booths that include scaling things to appropriate size and doing individual mock ups of included furniture, signage, and products as necessary. The main purpose was to give the marketing manager an image of how the quilts would look like when placed together on the chosen background fabric as the major selling point was the fabrics utilized in a quilt.
